Product & Solution Marketing Specialist (m/f/d)

You will translate how BAYOOSOFT Access Manager, BAYOOSOFT Themis, and gpg4o work together to enable continuous compliance into positioning materials, campaigns, and sales documents:

• Positioning & Messaging: You’ll gain a deep understanding of our software solutions and translate their features into concrete benefits and use cases that truly resonate with our target audiences. Together with Product Management, you’ll develop the language we use to communicate this.
• Launches & Go-to-Market: Through close collaboration with Product Management, you’ll stay informed early on about what’s coming up on our product roadmap and help prepare appropriate campaigns so that existing and new customers can discover the new value propositions. You’ll help ensure this information reaches every audience—on the website, through sales, on LinkedIn, and across other channels.
• Playbooks & Sales/Reseller Support: You’ll analyze the customer journey to identify insights from sales, support, and customer conversations regarding needs and objections, and help create playbooks, FAQs, and sales scripts tailored to each touchpoint. You’ll use AI tools strategically for research and copywriting, and work closely with our group-wide marketing team on implementation.
• Content for Nurturing & Demand Generation: Together with the Lead Generation team, you’ll develop nurturing and demand generation campaigns. In doing so, you’ll provide the technical content—such as white papers, case studies, or email sequences—that guides leads through the process with relevant product knowledge.

• A strong interest in and quick grasp of complex software solutions and their areas of application
• An understanding of how marketing initiatives contribute to the sales pipeline and sales success
• Organizational skills when handling multiple tasks simultaneously
• Strong verbal and written communication skills
• Proficiency with AI tools
• Very good written and spoken German and good written and spoken English

In addition to your technical expertise, you stand out for your combination of conceptual thinking and strong execution skills: You take the initiative, prefer to get an initial solution up and running quickly, and then continuously build on it. You want your work to make a difference and enjoy working closely with sales and marketing. Above all, you’re a proactive team player.