{"id":3839,"date":"2026-10-06T08:34:43","date_gmt":"2026-10-06T06:34:43","guid":{"rendered":"https:\/\/www.bayoo.net\/non-classe\/specialiste-en-marketing-base-sur-lia-et-en-generation-de-prospects-h-f-d\/"},"modified":"2026-10-06T08:40:33","modified_gmt":"2026-10-06T06:40:33","slug":"specialiste-en-marketing-base-sur-lia-et-en-generation-de-prospects-h-f-d","status":"publish","type":"post","link":"https:\/\/www.bayoo.net\/fr\/emplois-et-carrieres\/specialiste-en-marketing-base-sur-lia-et-en-generation-de-prospects-h-f-d\/","title":{"rendered":"Sp\u00e9cialiste en marketing bas\u00e9 sur l’IA et en g\u00e9n\u00e9ration de prospects (h\/f\/d)"},"content":{"rendered":"

Vos t\u00e2ches<\/h2><\/div>

Vous \u00eates notre expert(e) charg\u00e9(e) de r\u00e9volutionner notre g\u00e9n\u00e9ration de prospects gr\u00e2ce \u00e0 l’utilisation cibl\u00e9e de l’intelligence artificielle. Finie la \u00ab vieille \u00e9cole \u00bb du marketing, place aux processus intelligents et automatis\u00e9s !<\/p>\n

    \n
  • Pionnier\u00b7\u00e8re en IA :<\/strong> vous utilisez et d\u00e9veloppez activement notre \u00e9cosyst\u00e8me d\u2019outils d\u2019IA existant, de l\u2019optimisation des moteurs g\u00e9n\u00e9ratifs (GEO) \u00e0 l\u2019automatisation des processus de g\u00e9n\u00e9ration de prospects.<\/li>\n
  • Sp\u00e9cialiste de l\u2019optimisation des processus :<\/strong> au sein de l\u2019\u00e9quipe, vous g\u00e9rez notre automatisation marketing sur la base de HubSpot. Pour cela, vous mettez en \u0153uvre techniquement des parcours de nurturing et vous am\u00e9liorez en permanence leurs performances. Vous analysez nos strat\u00e9gies existantes de g\u00e9n\u00e9ration de prospects (salons professionnels, site web, r\u00e9seaux sociaux, SEO\/SEM) et participez au d\u00e9veloppement de processus automatis\u00e9s, par exemple avec n8n, afin d\u2019en am\u00e9liorer l\u2019efficacit\u00e9 et l\u2019\u00e9volutivit\u00e9.<\/li>\n
  • Sp\u00e9cialiste produit et charg\u00e9(e) de la pr\u00e9paration des cas d’utilisation<\/strong>: Vous vous plongez en profondeur dans nos solutions logicielles complexes destin\u00e9es \u00e0 nos clients B2B dans les domaines de la s\u00e9curit\u00e9 de l\u2019information et des technologies m\u00e9dicales \u2013 BAYOOSOFT Access Manager et BAYOOSOFT Themis \u2013 et vous \u00e9laborez \u00e0 partir de celles-ci des messages marketing adapt\u00e9s aux diff\u00e9rents publics cibles.<\/li>\n
  • Responsable de la qualification des prospects :<\/strong> Vous contribuez \u00e0 am\u00e9liorer la qualit\u00e9 de nos prospects afin que notre \u00e9quipe commerciale puisse travailler avec des prospects aussi qualifi\u00e9s que possible. L\u00e0 encore, vous misez sur l\u2019automatisation pour all\u00e9ger la charge de travail de notre \u00e9quipe commerciale.<\/li>\n
  • Source d\u2019inspiration et partenaire de r\u00e9flexion :<\/strong> vous \u00e9changez r\u00e9guli\u00e8rement avec la direction et partagez avec l\u2019\u00e9quipe vos observations sur les nouvelles tendances en mati\u00e8re d\u2019IA et d\u2019automatisation. Au sein de notre service Marketing produit, vous travaillez \u00e9galement en \u00e9troite collaboration avec notre \u00e9quipe marketing \u00e0 l\u2019\u00e9chelle du groupe afin de cr\u00e9er des synergies et d\u2019\u00e9changer les meilleures pratiques.<\/li>\n<\/ul>\n<\/div>

    Votre profil<\/h2><\/div>

    Votre \u00e9tat d’esprit tourn\u00e9 vers l’avenir<\/strong> et votre motivation sans faille \u00e0 faire bouger les choses sont ce qui compte le plus pour nous ! Nous recherchons une personne d\u00e9sireuse de repenser la g\u00e9n\u00e9ration de prospects gr\u00e2ce \u00e0 l’IA et de la fa\u00e7onner activement<\/strong>. Votre enthousiasme pour les approches innovantes et votre volont\u00e9 de vous familiariser avec nos produits comptent davantage \u00e0 nos yeux qu\u2019une longue exp\u00e9rience classique en marketing.<\/p>\n

      \n
    • \n
        \n
      • Passionn\u00e9(e) par l\u2019informatique et l\u2019automatisation :<\/strong> vous poss\u00e9dez une connaissance approfondie des processus informatiques, des logiciels et de l\u2019automatisation. Id\u00e9alement, vous disposez d\u00e9j\u00e0 d\u2019une exp\u00e9rience avec HubSpot et les outils d\u2019IA, ou vous \u00eates impatient(e) de vous former en profondeur. Pour vous, l\u2019IA g\u00e9n\u00e9rative, le GEO et l\u2019automatisation des flux de travail sont bien plus que de simples mots \u00e0 la mode. Id\u00e9alement, vous disposez m\u00eame d\u2019une formation en informatique ou vous avez une forte affinit\u00e9 pour ce domaine.<\/li>\n
      • Esprit analytique :<\/strong> vous adorez analyser des donn\u00e9es, identifier des potentiels et prendre des d\u00e9cisions fond\u00e9es sur des donn\u00e9es.<\/li>\n
      • Esprit de r\u00e9solution de probl\u00e8mes :<\/strong> vous raisonnez en termes de solutions et \u00eates motiv\u00e9(e) pour relever des d\u00e9fis complexes gr\u00e2ce \u00e0 des approches cr\u00e9atives et technologiques.<\/li>\n
      • Affinit\u00e9 avec les produits :<\/strong> vous manifestez un vif int\u00e9r\u00eat pour la ma\u00eetrise de produits logiciels complexes, ainsi que pour l’identification et la mise en avant de leur valeur ajout\u00e9e aupr\u00e8s de nos clients.<\/li>\n
      • Comp\u00e9tences en communication :<\/strong> Vous savez pr\u00e9senter des sujets complexes de mani\u00e8re claire et compr\u00e9hensible, et vous avez un excellent esprit d\u2019\u00e9quipe.<\/li>\n
      • Ambition et sens des responsabilit\u00e9s :<\/strong> Vous \u00eates ambitieux(se), vous souhaitez jouer un r\u00f4le actif et assumer la responsabilit\u00e9 du succ\u00e8s de la g\u00e9n\u00e9ration de prospects assist\u00e9e par l\u2019IA.<\/li>\n
      • Comp\u00e9tences linguistiques :<\/strong> tr\u00e8s bonne ma\u00eetrise de l\u2019allemand et bonne ma\u00eetrise de l\u2019anglais, \u00e0 l\u2019oral comme \u00e0 l\u2019\u00e9crit.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

        Vous \u00eates notre pionnier(\u00e8re) en mati\u00e8re de g\u00e9n\u00e9ration de prospects innovante gr\u00e2ce \u00e0 l’IA ! Vous ne vous contentez pas d’automatiser les processus marketing, mais vous faites \u00e9galement passer la g\u00e9n\u00e9ration de prospects \u00e0 un niveau sup\u00e9rieur gr\u00e2ce aux technologies d’IA les plus avanc\u00e9es. Si vous avez une approche ax\u00e9e sur l’informatique et que vous aimez vous familiariser avec des processus complexes, vous \u00eates au bon endroit !<\/p>\n","protected":false},"author":58,"featured_media":2466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[],"job-standort":[102],"job-bereich":[184],"job-arbeitszeit":[161],"job-gmbh":[86],"class_list":["post-3839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emplois-et-carrieres","job-standort-darmstadt","job-bereich-marketing","job-arbeitszeit-vollzeit","job-gmbh-bayoosoft"],"yoast_head":"\nSp\u00e9cialiste en marketing bas\u00e9 sur l'IA et en g\u00e9n\u00e9ration de prospects (h\/f\/d) - Offres d'emploi BAYOONET<\/title>\n<meta name=\"description\" content=\"Nous recherchons un sp\u00e9cialiste du marketing et de la g\u00e9n\u00e9ration de prospects bas\u00e9 sur l'IA (h\/f\/d) pour 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